Software as a Service (SaaS) Marketing

The Goal

Create an internal presentation that discusses Software-as-a-Service marketing, basic marketing concepts, targeted persona building, and content generation to produce greater customer engagement and conversion rates.

My former company, AtomRain developed a Platform-as-a-Service (PaaS), GraphGrid, and was looking to market their service to a general audience of IT professionals and corporate stakeholders.

Having immersed myself in the concept of how data analytics is used to create new products and services, I set out the develop a presentation to communicate these concepts to a professional audience.

I researched / accumulated all materials, created / (re)created all graphics, and developed the full presentation.

The Research

This is a list of cited material used in the creation of the following presentation:

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd, Allan Dib

Hubspot

InformationWeek

TechTarget

The Presentation