Design Exercise: Outdoorz Travel Logo

The Goal

Create a fun and inviting brand that promotes outdoor travel adventures.

Color Swatches

HEX: #0071bc
RGB: 0,113,188

HEX: #00ffff
RGB: 0,255,255

HEX: #754c24
RGB: 239,90,40

HEX: #009245
RGB: 0,146,69

HEX: #000000
RGB: 0,0,0

HEX: #dddddd
RGB: 221,221,221

HEX: #ffffff
RGB: 255,255,255

Typography

Alfa Slab One (Google font)

Regular 400

Bold 700

font-family: 'Alfa Slab One', sans-serif;

H1 heading

H3 heading

H5 heading

Bold, Italic

This is a paragraph. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

The Result