It also needed to be legible as an embroidered mark on a black, button down, long sleeve oxford shirt; in silver thread, because... Raiders.
All the basic iconic images of IT, Web, Telecommunications, etc. were rejected. The brand needed to encompass more than just the main functions of the organization. So I focused solely on the typography, without any illustrative symbols.
It was a hit. The logo has since been used in business cards, collateral materials, and both formal and informal company shirts.
