The saying "The cobbler had no shoes" always comes to mind when I think about making something for myself... "I don't have time for that... I need to make stuff for everyone else."
When approaching my own brand, I started thinking about a unique typeface, and then — as the name implies — come up with something that has a lot of color.
Someone had recreated an old IBM Lotusphere logo, done completely in CSS3! It was so cool, it drove me to start creating. But unlike the Lotusphere logo, I wanted mine to spell out "dreamscolor".
Still, I used the same relative formula to lay out the dimensions with a similar color palette.
